Are You An Expert

are you an expertAre you an expert in an area? Do you have distinct and in-depth knowledge on a specific topic?

Expert is such a strong term, but you’d be surprised how often it applies. If you have solid knowledge on a subject, others just might look to you as an expert.

Over the last several days I’ve been digging a little deeper into each piece of the 8 step unique selling proposition blueprint.

We’ve covered quite a bit over that time, so you might want to go back and check out the other posts.

The last question I asked was who are your competitors in business ignoring?

Now let’s take a look at another question.

What Are You An Expert In

There has to be an area that you have some pretty intimate knowledge of.

Like I mentioned before, the word expert is a pretty strong term, and it sure gets thrown around a lot on the internet.

But the principle behind it can be truly valuable in helping you determine your unique selling proposition.

You know something that I, and literally thousands of others out there online, don’t know.

For one, you would be absolutely amazed at the number of people online that don’t have the first clue about much of anything.

I’m not being mean here, that’s why they’re out looking for information to begin with. They don’t know, and they know they don’t know, and they’re trying to learn.

New people are surfing the internet constantly looking for somebody that has information on a given topic.

You don’t have to be the all-knowing source, but if you have some knowledge then you can help other people out.

So Are You An Expert And How Do You Take Advantage Of It

are you an expertThe next logical question is how do you take advantage of your knowledge. That one is actually pretty easy.

You help other people out.

You help them solve their problems in the area you have knowledge in.

I’ll use myself as an example here.

I’ve been blogging for about a year and a half. Not a long time by any stretch.

And I wasted most of that time by not having the right unique selling proposition.

But, I’ve studied it a fair amount in that time. And I’ve learned a ton.

And I guarantee you that I know more about USPs and how to choose one than most anybody new starting out.

I know that because I’ve had some pretty experienced bloggers pop in here and leave comments on some of my posts about how I’ve given them some things to think about in refining their own USP.

I’m no expert, not even close. But I do know a decent amount about the topic and I am able to present it in a way that cuts through the fog for some people.

You can do the same thing. You just need to have some knowledge and some confidence, and know that you are an expert on something.

Once you have that figured out, then you can add it to your list as you work through the 8 step blueprint and try to define your own unique selling proposition.

What About You?

I’d like to hear from you. What are you an expert in? How do you think you can help others out? How can you add that to the list of other questions you’ve answered to help guide you towards your unique selling proposition?

Leave a comment and let me know your thoughts. Also, take a second and share this post with the social media buttons on the left, then slide over to my Facebook fan page and give it a like. Thanks!


About Barry Overstreet

Barry Overstreet is somebody who's struggled in the past to make money online, and he's finally started to figure it all out. He know what it's like to be new in the industry and he understand what it's like to be totally confused trying to generate an income on the internet. He hopes to be able to clear up some of the confusion so you can start making real money for a change.

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4 Responses to Are You An Expert

  1. Dan Black 19 March, 2013 at 1:45 am #

    Great post, anyone can become an expert in their areas of strength, passions, and art. My knowledge and experience has allowed me to become a leadership expert.
    Dan Black recently posted..How I Became a LeaderMy Profile

    • Barry Overstreet 19 March, 2013 at 2:07 pm #

      Hi Dan,

      Thanks for stopping by and taking the time to comment!

      You’re right, anybody who’s willing to put in the time, effort, and learning can become an expert in just about any field they wish. Obviously some fields have higher barriers to entry than others, but it can still be done.

      That’s the biggest thing that separates those who succeed from those who don’t, though. Those willing to put forth the effort are the ones who win.

      Thanks again for stopping by. I hope you have an outstanding week!


  2. Mitch Mitchell 23 March, 2013 at 6:36 pm #

    Well, it’s an interesting thought isn’t it? I have my takes on it of course.

    First take, everyone is an expert at something. That was stated in Millionaire Messenger by Brendan Burchard and I believe it’s true. However, many people outside of ourselves like anyone being calling themselves an expert most of the time, so few are willing to put themselves on the line.

    Second take, am I an expert? That’s the question you might want to ask others at times, or ask them what they perceive you to be good at. You’ve visited 2 of my 5 blogs; do you think I’m an expert at something?

    Third take; being an expert, perceived or stated, doesn’t always equate to USP. I might think I’m an expert at dog training (I’m not lol) and I’ve helped a lot of people with their pets. But if all I do in my mind is follow a strategy that has always worked for me,what’s my USP? If I say “every dog I’ve trained has become the perfect pet”, well, every trainer says that. And every other trainer just might be an expert as well; that didn’t separate me from anyone else.

    Of course you have a system that might help some folks out, and I’m not going to say whether that’s great or not since I don’t know anything about it. I will venture to say that one’s USP just might not be enough to get anyone over either, especially if the audience they’re talking to doesn’t get it. After all, I’m the guy who helped a hospital increase their revenue by more than $730 million in one year; you think my phone’s ringing off the hook? :-)
    Mitch Mitchell recently posted..5 Leadership Lessons Learned While Trying To Bake SomethingMy Profile

    • Barry Overstreet 24 March, 2013 at 10:15 pm #

      Hi Mitch,

      I agree with you, we’re all an expert in something. We all have some sort of specialized skill that most others don’t have, and we can use that to our advantage if we figure out how to package it.

      I think you are extremely knowledgeable in the area of leadership, much more so than the above average bear. With I’m Just Sharing, I haven’t been around there enough to get a solid feel for your expertise as it comes to things such as SEO and social media. You do, however, do an excellent job providing an interesting viewpoint and good food for thought on whatever topic you choose to write about. And that’s on both of your blogs that I’ve been to.

      The thing about being an expert equating to your USP is, it’s just one step in the process. There are some people who are so extremely knowledgeable about a topic so as to provide extreme value to the marketplace just with their expertise. I don’t think most people fall into that category. I know I certainly don’t. On the other hand, they can use their expertise as an additional filter so to speak as they work to narrow down their USP. Unlike the passion topic discussed in my other post, you do have to have some knowledge, or be willing to seek that knowledge, on the subject or niche you choose to pursue.

      As for you specifically with the hospital example, without knowing specifics, my first reaction would be that you’re missing something in your marketing that’s causing your target market to not realize the value that you can provide. You’re clearly extremely knowledgeable on the industry and have the bonafides to back you up, so there’s got to something missing there that’s causing the disconnect. And, I’d hazard a guess that it’s probably something pretty small because it usually is. If you can ever figure that out, you’d make yourself a wealthy man. That’s just my opinion, though.

      Thanks for taking the time to leave such a thought-provoking comment! I hope you have a great week, my friend!