Expert is such a strong term, but you’d be surprised how often it applies. If you have solid knowledge on a subject, others just might look to you as an expert.
Over the last several days I’ve been digging a little deeper into each piece of the 8 step unique selling proposition blueprint.
We’ve covered quite a bit over that time, so you might want to go back and check out the other posts.
The last question I asked was who are your competitors in business ignoring?
Now let’s take a look at another question.
What Are You An Expert In
There has to be an area that you have some pretty intimate knowledge of.
Like I mentioned before, the word expert is a pretty strong term, and it sure gets thrown around a lot on the internet.
But the principle behind it can be truly valuable in helping you determine your unique selling proposition.
You know something that I, and literally thousands of others out there online, don’t know.
For one, you would be absolutely amazed at the number of people online that don’t have the first clue about much of anything.
I’m not being mean here, that’s why they’re out looking for information to begin with. They don’t know, and they know they don’t know, and they’re trying to learn.
New people are surfing the internet constantly looking for somebody that has information on a given topic.
You don’t have to be the all-knowing source, but if you have some knowledge then you can help other people out.
So Are You An Expert And How Do You Take Advantage Of It
You help other people out.
You help them solve their problems in the area you have knowledge in.
I’ll use myself as an example here.
I’ve been blogging for about a year and a half. Not a long time by any stretch.
And I wasted most of that time by not having the right unique selling proposition.
But, I’ve studied it a fair amount in that time. And I’ve learned a ton.
And I guarantee you that I know more about USPs and how to choose one than most anybody new starting out.
I know that because I’ve had some pretty experienced bloggers pop in here and leave comments on some of my posts about how I’ve given them some things to think about in refining their own USP.
I’m no expert, not even close. But I do know a decent amount about the topic and I am able to present it in a way that cuts through the fog for some people.
You can do the same thing. You just need to have some knowledge and some confidence, and know that you are an expert on something.
Once you have that figured out, then you can add it to your list as you work through the 8 step blueprint and try to define your own unique selling proposition.
What About You?
I’d like to hear from you. What are you an expert in? How do you think you can help others out? How can you add that to the list of other questions you’ve answered to help guide you towards your unique selling proposition?
Leave a comment and let me know your thoughts. Also, take a second and share this post with the social media buttons on the left, then slide over to my Facebook fan page and give it a like. Thanks!