Consistency is important if you want to build momentum in your business. Building a business is difficult in the best of circumstances. Trying to build one without taking action consistently enough to build momentum is asking for failure. Consistency is absolutely critical to get your business moving in the right direction.
But Why Is Consistency So Important?
Too many people underestimate, or flat out don’t understand, the importance of consistency. For whatever reason, they fail to recognize how much it affects their business.
But, the problem is, if you don’t take consistent action, then you can’t get any real movement towards your goals. Success in business, or anything else in life for that matter, very rarely comes from one massive success. Rather, it’s an accumulation of baby steps in the right direction.
On the flip side, not taking consistent action prevents you from making legitimate process. Darren Hardy, on page 115 of his book The Compound Effect, says it this way:
Miss only a couple weeks of anything — workouts at the gym, affectionate gestures toward your spouse, or the phone calls that are part of your prospecting routine — and you don’t just lose the results those two weeks would have produced. If that’s all you lost (which is what most people assume), not much damage would be done. But by slacking off for even a short time, you killed Mo. It’s dead. And that’s a tragedy.
Consistency affects your business and life, whether you’re taking consistent action and moving forward or being consistently inconsistent in your actions and never gaining any traction.
How Has Consistency Affected My Business?
Consistency has been one of the areas that I’ve actually done well in for the most part. When I started blogging a little over a year ago, I was fairly consistent about posting 4-5 times a week. Every once in a while if work and life really got in the way, I may have only done 3 in a week, but that was rare. At least it was rare right up until the point that I realized that I needed to move this blog in a different direction. At that point I basically disappeared for weeks on end. Since I’ve redesigned my blog, I’ve posted 5 times a week consistently.
My consistency in posting showed up in my traffic. I went from a blog that got about 5 visitors a day for the first week or so, to a blog that was pretty regularly getting 180-200 unique visitors a day. That’s not outstanding traffic, but considering that I wasn’t working very hard in traffic generation, it’s not too bad. Out of that traffic I was getting roughly 15-20 opt-ins to my list per month. That lead conversion ratio is ridiculously bad, but I had a horrible offer without any compelling copy. With that kind of traffic and a decent offer, I expect my opt-ins to improve significantly. And as the old saying goes, the money is in the list.
Right now the key is to get my traffic back up. From taking all of that time off, my traffic numbers have taken a pretty big hit. Once again, consistency is the key to keeping those numbers up and rising.
If you want to make any real progress, you have to have consistency. It’s critical to building momentum in the right direction.
Take a minute and leave a comment below. Let me know your thoughts. How has consistency affected your life? Have you noticed a difference in your performance in areas where you’ve been more consistent with your actions? Also, before you go, take a minute and like my new Facebook page. Thanks!
Image credit to Business Promotion, Inc.