Problem solving skills are an important aspect of the unique selling proposition puzzle. Regardless of the niche that you’re in, people have problems. You’ll build a successful business when you develop the skills to solve those problems.
We’re continuing to work through the 8 step unique selling proposition blueprint. We’ve covered quite a bit of ground as we work through the 8 steps to help you define your USP. Let’s jump right in to the next step.
What Are Your Problem Solving Skills
Just about every business out there solves some sort of problem. There’s some need or want that has been identified that they can meet. It doesn’t have to be a life necessity, but rather some sort of identifiable problem they can address.
There’s literally thousands of examples in every industry imaginable to support this.
That’s why it’s important to identify what sort of problem solving skills that you have. How can you as an individual or a business meet the needs of the marketplace?
How can you assist me when I come to you and say I need help?
The more adept at solving people’s problems that you become, the easier it will be for you to build a successful business.
And I’ve said it before. If you’re not solving some sort of problem, there’s really no reason for you to be in business. There just isn’t. You must find a need that isn’t being met, or isn’t being met properly.
At the very minimum, you have to meet those needs in a unique way, from a different angle than already exists in the marketplace.
And before you start to object, you do have the ability to solve people’s problems. You just have to take the time to identify the areas you have those skills in.
But you do have them.
And I bet I know the next question you’re asking.
How Do I Integrate My Problem Solving Skills Into My USP
By now you should’ve answered who your target market is, what their problems are, which problems are not being addressed by your competition, what area are you an expert in, and now what are your problem solving skills. Once you lay all of that out, your USP should start to be taking some shape.
We’re not done yet, there’s still a few more things to consider.
But the picture should be starting to form. You should be starting to see just how you’re going to approach your niche.
And you’re problem solving skills are going to be a big part of that. You simply have to match your skills to the needs of the marketplace.
When you’re able to do that, you’re well on your way to building a thriving business.
What About You?
What are some of the problem solving skills that you have? How have you been able to use them to meet the needs of your target market? Or, if you’re still defining your target market and your unique selling proposition, how do you think you can utilize those skills to address a need in the marketplace?
Take a minute and let me know your thoughts. I’d really like to hear from you. Also, please take a second and share this post with the social media buttons to the left and then jump over to my Facebook fan page and give it a like. Thanks!