Your unique selling proposition can have any number of unique twists to it. The one thing that is absolutely critical about it is that you stand out from your competition.
We’ve been discussing suggestions to help you determine your unique selling proposition. This is the third installment in the series of suggestions, but before we get started, let’s take a look back at the first two.
Review is good. It helps to reinforce the lessons.
I don’t normally do this, but I’ll have these links open up in a new window to make it easier for you to get back here. Here they are:
Now that you’re back with us, let’s jump in to the next suggestion.
Unique Selling Proposition Tip #3: Create A Club For Your Market
Another way for you to stand out amongst your competition is to create a club, or community, for your market.
I’m not necessarily talking about a membership site per se, although that would certainly work if you’re able to differentiate yourself enough within your market to motivate people to join.
No, I’m talking about creating something exclusive, where people who are a part of your group get something special.
A good example of this are customer reward type cards, such as a coffee shop where when you buy 10 cups of coffee and then get one free.
Each time you buy a cup you get a little card stamped. Even though they’re free, and anybody can get them, those little cards make you feel like you belong to the special crowd.
They keep you coming back to get your card stamped, too.
That’s just one example.
Another Unique Selling Proposition Example: Create A Community
Make your market feel like they’re a part of something special by being a part of your community.
There are a bunch of people online that are good at this, but absolutely the best person that I have found in my travels around the web is Ana Hoffman of Traffic Generation Cafe.
Ana does an amazing job of making her readers feel like they’re a part of a special community. Every time I read one of her posts, I feel like I’m sitting in a quaint little coffee shop having a cup of joe and reading an article.
It’s that warm welcome and comfortable feeling that grips her readers and keep them coming back for more.
It also helps that she’s an excellent writer, but it all fits together with the atmosphere.
She infuses that feeling in everything she does related to her blog. It’s in her design. It’s in her email messages. It’s in her tweets and her Facebook page. She’s consistent across the board.
What do you think that consistency and warm community feeling does for her in the eyes of her readers?
Do you think it sends her likability and trust factor soaring through the roof?
Yep, it does.
And that’s HUGE!
One of the hardest things to overcome online is building up a relationship with your readers. They don’t know you and really don’t get much of chance to interact with you.
That makes it hard for your personality to come through. But, you have to find a way to make that happen.
You have to engage people.
They have to get to know you. That’s how they come to trust you. And that HAS to happen if you want to have any chance to convince them to buy whatever it is you have to offer.
If they don’t like and trust you, you’re not going to get any of their money. You probably won’t even succeed in getting their name and email for a free gift.
You have to have trust.
You get that from a tight community feel.
That’s a very distinct and unique selling proposition.
And that’s golden.
What About You?
When have you felt a part of a special community? How did it make you feel? Did you feel like you developed a relationship with the person responsible for that community? Did you like and trust them more because of it? How do you think you can use community in your own unique selling proposition? That’s a whole lot of questions, but I want to hear your thoughts and opinions.
Take a minute and leave a comment below. Also, please share this post with the social media buttons to your left. Maybe this post can help some of your loyal followers which can help build YOUR community! And before you go, take a second and like my Facebook fan page. Thanks!