What Do You Want To Do

what do you want to doWhat do you want to do? That’s the final step, the final question to answer, in the 8 step unique selling proposition blueprint.

We’ve covered a lot of ground in this series. In my last post, I took a fairly controversial position when I asked what your passion is.

Today we’re going to look at what you want to do has to do with unique selling propositions.

Let’s get this series wrapped up.

So, What Do You Want To Do

There’s a reason why I left this one for last. It’s an important step in the process, but only to the final decision-making process.

It shouldn’t be part of the front end filtering process that you go through.

By this point you should have narrowed a wide list of possible unique selling propositions down to just a few facing final elimination.

You don’t want to eliminate possible USPs early on based on what you want to do because it’s a fine filter. That means that you could potentially disqualify rock solid unique selling propositions early on in the process and miss out on a golden opportunity.

It’s much akin to what I discussed in the passion post. 

Both of them are low on the importance scale because once you get good at something, and start making money at it, your passion will grow. And you will also want to do it. 

The other reason why it’s low on the list is because everything in life has things about it that we don’t like to do. The best job, career, or business in the world involves things that we just don’t want to do, but we have to. 

Sometimes you don’t have to like it, you just have to do it.

So you don’t want to miss out on a homerun of a USP because you don’t want to do it. I guarantee you that you’ll feel much better about it when it’s putting money in your pocket.

Why Does What I Want To Do Matter Then

what do you want to doIt matters because it’s a part of the final decision process. 

By that I mean that when you’ve narrowed down your list of potential unique selling propositions to two or three, or maybe even five, you can then look at them to see which one or ones you really want to do.

There may not be anything on your list that you’re really excited about and that’s okay. There’s going to be one or two of them that you like more than the rest.

And you may see one that really intrigues you and you really like.

That would be the one you choose. That’s how you use this final filter to determine your USP.

And that’s it.

By now you should have your USP pretty much figured out. If you’ve followed the 8 step blueprint, then you’ve built up a list of ideas and then you’ve narrowed it down as you’ve progressed through the steps.

By now there should only be one or two left standing, and that’s your unique selling proposition.

This has been a fun series to write and I hope you’ve found as much value in it as I have in just writing it.

What About You?

Do you see why knowing what you want to do is important on the back end, but not necessarily early on? If you’re already rocking and rolling, did you pick something you wanted to do right out of the gate, or have you learned to like it more as time has gone on and you’ve gotten better at it? Do you think your learning curve and efforts would’ve been easier had you taken the opposite direction than what you did? 

Let me know your thoughts. I’d love to hear from you and learn about your experiences. Also, take a second and share this post with the social media buttons at the left. Then jump over to my Facebook fan page and give it a like. Thanks.

About Barry Overstreet

Barry Overstreet is somebody who's struggled in the past to make money online, and he's finally started to figure it all out. He know what it's like to be new in the industry and he understand what it's like to be totally confused trying to generate an income on the internet. He hopes to be able to clear up some of the confusion so you can start making real money for a change.

, , , , , , , ,

3 Responses to What Do You Want To Do

  1. Mitch Mitchell 31 March, 2013 at 12:03 am #

    Barry, I have to admit that I’m confused. I understand why a USP up front doesn’t make a lot of sense until one knows what it is they’re going to do, but the other part… my mind isn’t getting it. And I’ve read it many times, so I think I need bit more explanation on what you’re actually saying. Sometimes I can be kind of thick. lol
    Mitch Mitchell recently posted..Education Really Is KeyMy Profile

    • Barry Overstreet 31 March, 2013 at 1:03 pm #

      Hi Mitch,

      I’m not totally sure that I understand your question, but I want to take a shot at answering it. Hopefully if I miss what you’re getting at, you’ll stop back by and give me another chance.

      Anyways, this post is the last in a series breaking down the steps of the 8-step unique selling proposition blueprint. The blueprint is designed to help those who either don’t have a USP, or need to change theirs. I’ve provided a step-by-step process to help them define their USP. From there, I took each step and did an in-depth discussion of the topic. In this specific post, I went into step #8: what do you want to do?

      By this point in the process, a person should have whittled down their list of potential USPs to just a few (probably just a couple). With only a couple of choices left, you can look at which of those you’d rather focus on to make a final choice. In that way, you can use what you want to focus on to help you choose your USP.

      I hope that helps to clarify things a little bit. If not, stop back by and let me know and I can take another shot at it.

      I hope you have a great weekend, and an outstanding Easter my friend.


      • Mitch Mitchell 31 March, 2013 at 7:52 pm #

        Well, you know I’ve read the others, even commented on one or two of them. I have to admit that I didn’t comment on anything thinking USP; I was thinking marketing in general. lol

        Now that I am thinking about it, I’d have to say that I do understand why having a USP at the beginning isn’t necessarily all that important, but I’d have thought it should be somewhere in the middle. In my mind, the last thing to think about should be how to market the USP that’s been selected. Still, overall I guess it’s a process, and if it works for some people then it’s all good.
        Mitch Mitchell recently posted..The Secret To Success Is…My Profile