What do you want to do? That’s the final step, the final question to answer, in the 8 step unique selling proposition blueprint.
We’ve covered a lot of ground in this series. In my last post, I took a fairly controversial position when I asked what your passion is.
Today we’re going to look at what you want to do has to do with unique selling propositions.
Let’s get this series wrapped up.
So, What Do You Want To Do
There’s a reason why I left this one for last. It’s an important step in the process, but only to the final decision-making process.
It shouldn’t be part of the front end filtering process that you go through.
By this point you should have narrowed a wide list of possible unique selling propositions down to just a few facing final elimination.
You don’t want to eliminate possible USPs early on based on what you want to do because it’s a fine filter. That means that you could potentially disqualify rock solid unique selling propositions early on in the process and miss out on a golden opportunity.
It’s much akin to what I discussed in the passion post.
Both of them are low on the importance scale because once you get good at something, and start making money at it, your passion will grow. And you will also want to do it.
The other reason why it’s low on the list is because everything in life has things about it that we don’t like to do. The best job, career, or business in the world involves things that we just don’t want to do, but we have to.
Sometimes you don’t have to like it, you just have to do it.
So you don’t want to miss out on a homerun of a USP because you don’t want to do it. I guarantee you that you’ll feel much better about it when it’s putting money in your pocket.
Why Does What I Want To Do Matter Then
By that I mean that when you’ve narrowed down your list of potential unique selling propositions to two or three, or maybe even five, you can then look at them to see which one or ones you really want to do.
There may not be anything on your list that you’re really excited about and that’s okay. There’s going to be one or two of them that you like more than the rest.
And you may see one that really intrigues you and you really like.
That would be the one you choose. That’s how you use this final filter to determine your USP.
And that’s it.
By now you should have your USP pretty much figured out. If you’ve followed the 8 step blueprint, then you’ve built up a list of ideas and then you’ve narrowed it down as you’ve progressed through the steps.
By now there should only be one or two left standing, and that’s your unique selling proposition.
This has been a fun series to write and I hope you’ve found as much value in it as I have in just writing it.
What About You?
Do you see why knowing what you want to do is important on the back end, but not necessarily early on? If you’re already rocking and rolling, did you pick something you wanted to do right out of the gate, or have you learned to like it more as time has gone on and you’ve gotten better at it? Do you think your learning curve and efforts would’ve been easier had you taken the opposite direction than what you did?
Let me know your thoughts. I’d love to hear from you and learn about your experiences. Also, take a second and share this post with the social media buttons at the left. Then jump over to my Facebook fan page and give it a like. Thanks.