These are solid questions that you’ll probably be asking yourself when you’re trying to determine your unique selling proposition.
It’s the 7th step in the 8 step unique selling proposition blueprint.
If you haven’t seen the blueprint yet, take a minute and check out that post. It’ll help to catch you up to where we’re at, and some of things that I’m going to say will make more sense to you.
Back? Great, let’s get to it.
So, What Is Your Passion
That’s a question that you’ll see all over the place online, especially as it relates to trying to figure out your unique selling proposition.
Everybody says you need to be passionate about your niche, you need to love what you do.
Heck, I’ve even said it here before. It’s an extremely common theme around the innerwebs.
And it’s DEAD WRONG!
Telling people that they have to be passionate about what they do is some of the most abused and overused advice online.
By all means, it helps to like what you do. It will definitely make things easier, but it’s by no means mandatory as some would have you believe.
I can see it now. There are some people out there reading this and getting mad.
They’re sitting there saying, “But, but, but.”
I know it’s not a popular stance, but I’m still right on this.
But, you don’t have to believe me. Here’s Mark Cuban’s opinion on the topic.
For those of you who don’t know who Mark Cuban is, he’s the owner of the NBA’s Dallas Mavericks and a host of other businesses. He’s only a billionaire, so he probably knows a thing or two about business.
Anyways, here’s what he had to say:
I hear it all the time from people. “I’m passionate about it.” “I’m not going to quit, It’s my passion”. Or I hear it as advice to students and others “Follow your passion”.
What a bunch of BS. ”Follow Your Passion” is easily the worst advice you could ever give or get.
Why? Because everyone is passionate about something. Usually more than 1 thing. We are born with it. There are always going to be things we love to do. That we dream about doing. That we really really want to do with our lives. Those passions aren’t worth a nickel.
Think about all the things you have been passionate about in your life. Think about all those passions that you considered making a career out of or building a company around. How many were/are there? Why did you bounce from one to another? Why were you not able to make a career or business out of any of those passions? Or if you have been able to have some success, what was the key to the success? Was it the passion or the effort you put in to your job or company?
Let me make this as clear as possible
1. When you work hard at something you become good at it.
2. When you become good at doing something, you will enjoy it more.
3. When you enjoy doing something, there is a very good chance you will become passionate or more passionate about it
4. When you are good at something, passionate and work even harder to excel and be the best at it, good things happen.
Don’t follow your passions, follow your effort. It will lead you to your passions and to success, however you define it.
That quote came from an article he posted on his blog.
Not that my opinion matters to Mark Cuban, but I think he’s dead on here.
When you get good at something, especially when you start making some money at it, you get real passionate about it real quick.
Why Does Everyone Ask What Is Your Passion Then
Your passion can come into play, though.
Look, you can use it as a final deciding factor if your situation warrants it.
What I mean by that is if you’re narrowing down your USP and you’re passionate about one of your final couple of choices and can’t stand the other, then you know which one to choose.
It will help you in the beginning if you have some passion about your niche, but it shouldn’t be one of your critical decision factors. It’s just not that important.
Like I’ve said already, if you get good at something, your passion for it will grow. Conversely, if you struggle with it, it doesn’t matter how passionate you are, you’re going to get tired of spinning your wheels, get frustrated, and quit. Passion simply wears out too quickly.
What About You?
I know there’s people out there who disagree with me, so what’s your opinion? Do you think passion is one of the “must haves” when starting a business, or do you think it’s something that will be built as you improve? If you think it’s important, how do you keep moving forward when the passion wears off and you’re still struggling? How have you overcome those obstacles?
I’d love to hear your thoughts, even if you disagree with me. Take a minute and leave a comment below. Then, before you slide out of here, share this post with the social media buttons to the left. Then jump over to my Facebook fan page and give it a like. Thanks!