Your unique selling proposition is a critical piece of your business that you must get right to set yourself up for success. As I’ve mentioned in the past, your unique selling proposition is the foundation to your business.
If you get this foundational piece wrong, your business is going to be moving in the wrong direction from the start. It’s like trying to go on a long trip in your car and missing the on ramp to the interstate. It’ll be extremely difficult to get where you want to go without turning around and getting back on the right track.
So What Is Your Unique Selling Proposition?
Have you identified your target market yet? Do you know what you’re providing and to whom?
If so, what and who is it?
If you can’t tell me right now clearly and succinctly what it is, you haven’t defined it properly. It’s not something that you can hem and haw about. If you’ve set it up properly, then you can relay it to somebody else clearly and immediately. It truly is that important.
If you haven’t gotten your unique selling proposition right yet, that’s okay. You simply need to stop, think what market you’re trying to target and how you want to reach them.
If you’re struggling with this, that’s okay, too because I’m here to help.
9 Suggestions For Your Unique Selling Proposition
You’re unique selling proposition can be quite difficult to narrow down. New people, and even some seasoned marketers, really struggle with this area. In an effort to give you some ideas for your USP, here’s 9 suggestions to help you out.
- What are you really selling? I’m talking about deep down, what’s the true product or service that you’re marketing?
- What does your market dislike about the “other guy?”
- Create a club for your market.
- Offer a white collar product at a blue collar price.
- Content. You’re content, in some situations, can differentiate you from the rest of your market.
- Be dependable. Not everybody is.
- The confluence. Basically, take 2 seemingly unrelated topics and put them together.
- New audience for an old product.
- You. Simply be yourself.
There’s a few suggestions to get you started. You have to decide who you want to target and how you want to reach them. It’s that simple. Of course, “simple” isn’t really an accurate description.
Over the next several days I’ll be discussing each of those suggestions more in-depth to give you a better understanding of each area.
What About You?
It’s your turn. I asked earlier and I really want to know. What’s your unique selling proposition? How do you want to reach your target market? If you’re not sure yet, what are some ideas that you’re floating around? I’m interested in your thoughts. Take a minute and leave a comment below.
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