Your unique selling proposition is the very basis that your business is built on. It’s where you start, where you define who you are online. It’s the first critical piece to your business and has to be put in place before anything else. It keeps you from getting lost in the sea of voices in marketing. Yesterday when I spoke about step-by-step training, I mentioned that I was going to be devoting significant time to discussing many of the lessons I’ve learned in my new training program, and this is the first of those.
What Is A Unique Selling Proposition?
A unique selling proposition is what makes you unique and different from everybody else, your niche. It’s what separates you from the competition. It’s what allows you as somebody new to the marketplace to compete with the big guns in the industry because it allows you to not compete directly. Let’s face it, network and internet marketing are not new industries. If you had to compete with the likes of Ann Sieg, Eric Worre, Jonathan Budd, Ty Tribble, Ray Higdon, Raymond Fong and Ferny Ceballos, or any number of other huge names in the industry, you’d get crushed. You simply don’t have the knowledge or skills to compete with experts at their own game. So don’t even try. Change the game by choosing your unique selling proposition wisely.
How Do I Pick A Unique Selling Proposition?
Picking your unique selling proposition is an important task. If you get it right, you’ll set your business up for success from the outset. Miss the mark and you’ll be fighting an uphill battle for a long time, and you may never recover unless you start all over again. I know this one well because that’s what I’ve done. I started out focusing on leadership and although it’s a great topic, I didn’t hit it from the right angle and it didn’t pan out for me. That’s why I’ve changed the focus of this blog. Anyways, there are some important steps to picking your unique selling proposition.
First, you need to ask yourself what do you like. You want to pick something that you’re passionate about because that’s going to be your focus for quite some time. If you’re not passionate about the topic you choose, it will quickly become very difficult to continue to talk about it.
Second, you need to ask yourself what area you have knowledge in. Again, you want to pick a topic that you have some knowledge on so that you’re able to discuss it intelligently without having to do a bunch of research. Plus, having knowledge of the subject will give you confidence when you discuss it with other people.
Finally, you have to do some keyword research. You want to pick a topic that has some decent traction online, meaning there’s a reasonable amount of searches being conducted monthly for that topic. You don’t want to pick keywords that have a ton of searches, though, as you’ll be in too deep of a pond. It’ll be like trying to bale the ocean with a gallon bucket. The other thing you’re looking for with your keyword research is you want keywords with low competition. Pick the low hanging fruit. Once again, you don’t want to go head to head with somebody who has much more experience than you do.
Once you compared all three steps, you should have some keyword topics that you have a passion for, have enough knowledge of to speak intelligently on, and have a decent amount of searches being conducted for on a monthly basis. From there, pick the one that you like the most and that’s your unique selling proposition.
Pick Your Unique Selling Proposition And Start Building Your Business
You have to sit down and decide what your unique selling proposition is going to be. It’s the cornerstone of your business. If you don’t spend the time to do this, you won’t have the first clue how you’re going to actually market to people, and that makes it rather difficult to build a profitable business. So sit down and start thinking about what you want your unique selling proposition to be and tomorrow we’ll take a look at another foundational piece of your business.
In the meantime, take a minute and leave a comment below. If you’ve already got one, let me know what your unique selling proposition is and how you chose it. Did you see anything important that I left out? Let me know. Also, take a minute and slide to the right and connect with me via the social media buttons. Thanks!
Image credit to albanyanalytical.com.